Digital Marketing 101 – Learn The Essentials

Course overview

What percentage of advertising is digital?

The estimated value of the global digital advertising market in 2023 is $681.39 billion, or 69% of the total amount spent on media advertisements. This refers to advertising on computers, mobile devices, and smart devices that are linked to the internet. While social media marketing engages with customers to promote goods and services on social media platforms, it is a subset of digital marketing.

One of an organization’s most powerful weapons can be digital marketing, but the opposite is also true: if not used properly, it can have bad consequences.

Hence, the expertise of digital marketing professionals is essential to the sustained development of businesses. There is a strong demand for professionals to regularly upgrade themselves and not let their abilities become obsolete because there is a steady evolution of current digital platforms and the launch of new platforms every year.

With the help of this training programme, you’ll be able to improve your current skill sets, make the best use of the tools you already have, and learn about the most recent market techniques, business trends, and application developments. The training will also give you the tools you need to collaborate with agency partners and manage your finances more effectively while taking actions to increase ROI.

Introduction

We are The Training Bee, a global training and education firm providing services in many countries. We are specialized in capacity building and talent development solutions for individuals and organizations, with our highly customized programs and training sessions.

This Trainee Bee training course will empower you with a complete understanding and detailed overview of a digital marketing professional. The knowledge gained through this course can be applied to any industry and/or organization, and thus, this will broaden your scope of better opportunities for growth and progression.

“Discover how to enhance your marketing initiatives with the appropriate tools and methods!”

The goal of the in-depth course, the Digital Marketing Professional Training Course, is to provide participants with a thorough grasp of the principles of digital marketing. This course is intended for participants who want to expand their current knowledge of digital marketing or become professionals in the field.

Website optimization, search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, social media marketing, email marketing, and other subjects are covered in the course.

Learning Objectives

Upon completing Digital Marketing 101 – Learn The Essentials, participants will be able to:

• Understand the fundamentals of digital marketing, including SEO, SEM, paid search, and display advertising.
• Create effective digital marketing campaigns that align with organizational goals and objectives.
• Identify and use relevant metrics to measure the performance of digital marketing campaigns.
• Utilize various digital marketing tools and technologies, such as Google Analytics, to optimize campaigns.
• Create and put into action a thorough digital marketing plan.
• Utilize social media platforms, such as Facebook, Twitter, and YouTube, to promote campaigns and engage with customers.

Our Unique Training Methodology

This Digital Marketing 101 – Learn The Essentials interactive course comprises the following training methods:

• Mind mapping and brainstorming – A session will be carried out between participants to uncover unique ideas, thoughts, and opinions having a quality discussion.
• Interactive sessions – The course will use informative lectures to introduce key concepts and theories related to the topic.
• Presentations – Participants will be presented with multimedia tools such as videos and graphics to enhance learning. These will be delivered engagingly and interactively.
• Group discussions – The course will incorporate group discussions and debates to encourage active participation and collaboration.
• Case studies – Participants will be presented with realistic scenarios and case studies that demonstrate effective strategies related to the topic. These activities will encourage participants to think critically and apply their knowledge to real-life situations.
• Social learning – Information and expertise exchanged amongst peers via computer-based technologies and interactive conversations including Blogging, instant messaging, and forums for debate in groups.

Training Medium

This Digital Marketing 101 – Learn The Essentials training is designed in a way that it can be delivered face-to-face and virtually.

Pre-course Assessment

Before you enroll in this course all we wanted to know is your exact mindset and your way of thinking.
For that, we have designed this questionnaire attached below.

• Why should I use digital marketing for my business?
• What are the most effective digital marketing tactics?
• What other kinds of digital marketing exist?
• What are the most effective digital marketing channels and tactics?
• How can I evaluate the efficiency of my online marketing initiatives?
• What are the common mistakes to avoid when running digital marketing campaigns?

Course Modules

This Digital Marketing 101 – Learn The Essentials covers the following topics for understanding the essentials of the Agile Workplace:

Module 1 – Introduction to Digital Marketing

• The basics of digital marketing and its importance in the modern business world.
• The history of digital marketing.
• The different types of digital marketing.
• How digital marketing can be used to reach different audiences.

Module 2 – Strategy and Planning

• The fundamentals of strategic planning.
• Goal setting.
• Audience analysis.
• Target market identification.
• Creating a digital marketing plan.

Module 3 – SEO and Content Marketing

• The basics of SEO and content marketing and how they can be used to boost website rankings and increase visibility.
• Keyword research and optimization.
• Content marketing strategies.
• Link-building techniques.

Module 4 – Social Media Marketing

• The basics of social media marketing and how it can be used to promote and maintain brand awareness.
• Managing social media accounts and developing a social media strategy.
• Choose a variety of media, including Twitter, Facebook, and Instagram.

Module 5 – Email Marketing

• The basics of email marketing and how it can be used to reach customers.
• Setting up an email list.
• Creating effective email campaigns
• Tracking email performance.

Module 6 – Pay-Per-Click Advertising

• The basics of pay-per-click advertising.
• Reaching customers and generating leads.
• Setting up campaigns, and optimizing bids.
• Tracking results

Module 7 – Conversion Rate Optimization

• The basics of conversion rate optimization.
• Improving website performance.
• A/B testing, heat mapping.
• User experience optimization.

Module 8 – Analytics and Reporting

• The basics of analytics and reporting.
• Measuring digital marketing performance.
• Setting up analytics, and interpreting data.
• Creating reports.

Post-course Assessment

Participants need to complete an assessment post-course completion so our mentors will get to know their understanding of the course. A mentor will also have interrogative conversations with participants and provide valuable feedback.

• How can a business use digital marketing to increase its visibility and customer base?
• What are the best practices for running successful digital marketing campaigns?
• How have digital marketing strategies changed over the years?
• What are the key elements of a successful digital marketing plan?
• What are the most effective digital marketing tactics for different industries?
• How can companies evaluate the effectiveness of their digital marketing campaigns?

Lessons Learned

The most important lesson learned in the Digital Marketing Professional Training Course is that the digital marketing industry is constantly evolving. With technology and consumer habits constantly being updated, it is vital to stay on top of the latest trends and developments in the field. This requires ongoing education and training to ensure that you are staying ahead of the curve. Additionally, staying organized and up-to-date with the latest trends, strategies, and tactics is essential for success in any digital marketing campaign.