Digital Marketing Prodigy Program: Certificate in Digital Marketing

Course overview

These days, any firm must use the term “digital marketing,” or marketing in the digital sphere, as it has become one of the most talked-about subjects across national and international borders.

Due to the emergence of tech-savvy Millennials and Generation Z consumers as well as the disruptive growth of technology, traditional marketing strategies are no longer sufficient and frequently unsuccessful for boosting sales, building brands, or competing in the market.

Social media marketing is a subset of digital marketing that makes use of social media platforms to effectively engage with customers and market goods and services. Social media is known for instantly catapulting users and brands to celebrity, but it has also contributed to many people’s failures.

Therefore, even though social media platforms and other digital marketing tools can be used for “marketing,” they also need to be used skillfully to manage customer complaints, handle crises, and reduce bad press.

Given the extraordinary need for qualified digital experts, digital marketing is becoming an indispensable part of any successful Integrated Marketing Communications (IMC) campaign. Furthermore, there is a strong push on seasoned workers to improve their abilities in order to perform well in the increasingly digitalized world.

A plethora of digital marketing and advertising agencies have also emerged as a result of the digital age. These agencies specialize in specific areas, such as SEO and content creation, or offer a wide range of services, including strategy, media buying, content creation, budgetary management, and reporting, for comprehensive social media and digital marketing campaigns.

Introduction

Most of the time, an organization’s internal team is in charge of and in charge of these external teams. The management of external agencies and service providers, interpretation of data analytics and metrics, and optimization of marketing budget ROI can only be achieved by a well-versed and modern workforce.

A well-prepared team will be able to set aside the appropriate funds for the tasks at hand and match the organization’s objectives with the goals of digital marketing. A staff like this would also be making well-informed decisions at every turn, avoiding an undue reliance on outside advertising and digital marketing firms.

It is undeniable that digital marketing is important in this day and age, but because of its rapid and ongoing evolution, working professionals may find it challenging at times.

In order to achieve cross-functional success, this Training Bee training course would also be beneficial to professionals from other connected departments. It is intended for both novice and seasoned employees from the departments that directly deal with marketing and sales.

Participants will have the ability to comprehend the present and future trends in digital and social media in your industry, as well as in the region, by enrolling in this Certificate in Digital Marketing Training Course.

To guarantee that everyone is up to speed, even the professionals with minimal prior understanding of the subject, special attention will be paid to covering the core ideas and basics in detail. The training will also teach you how to properly manage and evaluate agency partners, as well as the function of outsourced digital marketing companies.

We are The Training Bee, a global training and education firm providing services in many countries. We are specialized in capacity building and talent development solutions for individuals and organizations, with our highly customized programs and training sessions.

Learning Objectives

Upon completing Certificate in Digital Marketing Training Course, participants will be able to:

• Recognize the fundamental ideas and tactics of digital marketing and how they are applied in practical situations.
• Learn how to optimize content and websites for higher search engine results and more natural traffic.
• To increase ROI, learn how to design, oversee, and improve PPC advertising programs.
• Create and implement efficient social media marketing plans to improve brand awareness and interaction.
• Provide engaging content for many digital platforms that draws and holds the attention of users.
• Learn how to create, implement, and evaluate email marketing campaigns to increase conversion and client retention.
• To monitor results, analyze information, and come to wise judgments, use digital marketing analytics tools.
• Use mobile marketing techniques to connect and interact with users on mobile devices.

Our Unique Training Methodology

This interactive course comprises the following training methods:

• Journaling – This consists of setting a timer and letting your thoughts flow, unedited and unscripted recording events, ideas, and thoughts over a while, related to the topic.
• Social learning – Information and expertise exchanged amongst peers via computer-based technologies and interactive conversations including Blogging, instant messaging, and forums for debate in groups.
• Project-based learning
• Mind mapping and brainstorming – A session will be carried out between participants to uncover unique ideas, thoughts, and opinions having a quality discussion.
• Interactive sessions – The course will use informative lectures to introduce key concepts and theories related to the topic.
• Presentations – Participants will be presented with multimedia tools such as videos and graphics to enhance learning. These will be delivered engagingly and interactively.

Training Medium

This Certificate in Digital Marketing Training Course training is designed in a way that it can be delivered face-to-face and virtually.

Course Duration

This training is versatile in its delivery. The training can be delivered as a full-fledged 40-hour training program or a 15- hours crash course covering 5 hours of content each day over 3 days

Pre-course Assessment

Before you enroll in this course all we wanted to know is your exact mindset and your way of thinking.
For that, we have designed this questionnaire attached below.

• Which digital marketing obstacles have you encountered, and how have you overcome them?
• In your present or future position, how do you intend to use the knowledge and abilities you’ve received from this course?
• List the top three measures that are utilized to assess an email marketing campaign’s effectiveness.
• Enumerate the three main social media networks and their main purposes in marketing.
• Which are the main elements that make up on-page SEO?
• List and briefly explain at least three important avenues for digital marketing.

Course Modules

This Certificate in Digital Marketing Training Course covers the following topics for understanding the essentials of the Agile Workplace:

Module 1 – An Overview of Digital Marketing

• An outline of the importance of internet marketing
• Important channels for digital marketing
• The ecosystem of digital marketing and how it works with traditional marketing

Module 2 – Optimizing for Search Engines

• Search Engine Optimizing fundamentals and importance
• Researching keywords and using on-page Search Engine Optimizing strategies
• Off-page Search Engine Optimizing techniques and link development
• Performance monitoring and Search Engine Optimizing tools

Module 3 – Pay Per Click (PPC) Marketing

• An overview of PPC and its main platforms, Google Ads and Bing Ads
• Creating ads and setting up campaigns.
• Bidding tactics and budget management.
• Monitoring and enhancing performance

Module 4 – Marketing on Social Media

• An overview of the main social media networks (Twitter, Facebook, Instagram, LinkedIn)
• Creating a content calendar and social media plan
• Influencer marketing and social media advertising
• Analytics and calculating the return on investment from social media

Module 5 – Marketing of Content

• Principles of content marketing and creating strategies
• Kinds of information (infographics, movies, blogs, etc.)
• Channels for content generation and distribution
• Assessing the engagement and performance of content

Module 6 – Email Promotion

• Essentials of email marketing and recommended procedures
• Constructing and classifying email lists
• Creating captivating subject lines and body copy for emails
• Examining the results and data of email campaigns

Module 7 – Analytics and Marketing Driven by Data

• Overview of analytics tools for digital marketing (Google Analytics, etc.)
• Monitoring and analyzing important metrics (ROI, traffic, and conversions)
• Data-driven reporting and decision-making
• Optimization and A/B testing

Module 8 – Marketing on the Go

• Trends and tactics in mobile marketing
• App marketing and mobile advertising
• Content optimization for mobile
• Evaluation of mobile marketing performance

Module 9 – Integration and Strategy for Digital Marketing

• Developing a comprehensive plan for digital marketing
• Combining digital marketing with overarching corporate objectives
• Allocating resources and creating a budget
• Upcoming developments in digital marketing

Post-course Assessment

Participants need to complete an assessment post-course completion so our mentors will get to know their understanding of the course. A mentor will also have interrogative conversations with participants and provide valuable feedback.

• List and briefly describe three channels you have used for digital marketing since taking the course.
• Which two successful tactics did you use in your most recent social media campaigns?
• Give the names of three measures you’ve used to gauge your email marketing’ effectiveness.
• Which e-commerce marketing trend have you embraced into your tactics, and why?
• Give an example of a recent mobile marketing plan you have used.
• What difficulties did you run across while putting what you had learnt into practice, and how did you resolve them?
• In what ways have you used the abilities and information you learned in this course at your current position?

Lessons Learned

Developing integrated marketing strategy requires a comprehensive understanding of the many digital marketing channels, such as SEO, PPC, social media, email marketing, and content marketing.

Increasing organic traffic and search engine rankings require effective SEO. Website exposure is greatly impacted by knowledge of link development, on-page SEO, and keyword research.

PPC advertising provides focused reach and instant visibility. To maximize ROI, one must be an expert in ad production, budget management, and performance tracking.

Social media networks are excellent resources for lead creation, consumer interaction, and brand building. Online visibility is improved by creating a carefully thought-out content calendar and social media strategy.

Audience trust is increased and engagement is increased through content marketing. The secret to drawing in and keeping clients is producing pertinent, high-quality material.