Event And Conference Planning & Management

Course overview

The amusement of clients by organizations to promote business, particularly at athletic or other public events, is known as corporate hospitality. These events are supported by the organization; however, they may also be for charitable purposes.

Organizations must look beyond routine business contacts and transactions with clients in order to maintain their relationship and keep clients in the face of the fierce competition that exists in today’s market.

These days, building strong client relationships involves more than just providing quick, high-quality services and goods. It now entails establishing a rapport that promotes kindness, camaraderie, and confidence outside of the workplace.

Having shown to be effective for numerous companies, this idea is currently in demand and a trend in all organizations’ growth and customer relationship management plans.

Although word of mouth marketing is the most effective kind of advertising, it is not the sole strategy for expanding one’s clientele. The requirement of the hour, in addition to other marketing and branding methods, is to be visible and in the minds of potential clients. This means that being physically there and engaging with them directly is important.

In order to maintain communication, educate, and build trust among internal stakeholders—primarily employees—organizations also host a number of internal events. Events like conferences and workshops are organized to exchange ideas, the organization’s growth plans and strategies, and other information so that staff members can realize the potential benefits of working for the company.

The executive administration of a conference for a customer or inside a firm is known as conference management. It includes instruments and methods for organizing, leading, controlling, and planning. Regardless of size, an organization’s potential and skills are mostly assessed based on the initial impression that they make on clients and internal and external stakeholders.

Introduction

As a result, flawless event organization, planning, and execution are crucial to achieving the event’s necessary goal and instilling respect and trust in the eyes of clients and internal and external stakeholders.

Due of the enormous amount of expertise and assurance needed to organize and execute such events, many businesses outsource this responsibility. There are several considerations to make.

Participants will gain comprehensive expertise and information on organizing, planning, and managing corporate events—primarily conferences and hospitality events—by completing this Training Bee training course. Your organization will benefit from your ability to confidently take on event management responsibilities thanks to the knowledge and skills you have received from this training.

Participants ability to do similar tasks and duties in any other organization or industry will also be improved by the training program, which will increase your chances of advancement.

By demonstrating your potential and talent to your current organization, this course will equip you with the skills you need to manage large-scale events and conferences with ease and success. This will help your organization succeed in its expansion and branding efforts.

We are The Training Bee, a global training and education firm providing services in many countries. We are specialized in capacity building and talent development solutions for individuals and organizations, with our highly customized programs and training sessions.

Learning Objectives

Upon completing Event and Conference Management Certification, participants will be able to:

• Comprehensive understanding of hospitality events, conferences, and the significance of their smooth and effective administration
• The expertise, self-assurance, and ability to successfully organize and oversee internal events, including conferences and workshops, in a set amount of time
• The skill, know-how, and assurance to plan, coordinate, and oversee large-scale, multi-day external events in a way that successfully achieves the intended goal and appeals to the target audience.
• The organizational and planning abilities needed to guarantee that all mandatory checkpoints are examined and validated beforehand to prevent any hiccups before, during, or after the events
• The knowledge and foresight to prepare ahead and make arrangements for any problems or obstacles that may arise before the event

Our Unique Training Methodology

This interactive course comprises the following training methods:

• Journaling – This consists of setting a timer and letting your thoughts flow, unedited and unscripted recording events, ideas, and thoughts over a while, related to the topic.
• Social learning – Information and expertise exchanged amongst peers via computer-based technologies and interactive conversations including Blogging, instant messaging, and forums for debate in groups.
• Project-based learning
• Mind mapping and brainstorming – A session will be carried out between participants to uncover unique ideas, thoughts, and opinions having a quality discussion.
• Interactive sessions – The course will use informative lectures to introduce key concepts and theories related to the topic.
• Presentations – Participants will be presented with multimedia tools such as videos and graphics to enhance learning. These will be delivered engagingly and interactively.

Training Medium

This Event and Conference Management Certification training is designed in a way that it can be delivered face-to-face and virtually.

Course Duration

This training is versatile in its delivery. The training can be delivered as a full-fledged 40-hour training program or a 15- hours crash course covering 5 hours of content each day over 3 days

Pre-course Assessment

Before you enroll in this course all we wanted to know is your exact mindset and your way of thinking.
For that, we have designed this questionnaire attached below.

• Describe conference and event management.
• Describe the main goals and purposes of event and conference organization.
• List the essential elements of event planning.
• Talk about the roles that each element plays in an event’s overall success.
• Describe the role that budgeting plays in event management.
• Talk about the things you should think about while choosing a location for an event.
• List the minimum of three factors that should be given top priority when choosing a location.
• Describe techniques for promoting an event successfully.
• Talk about the function of social media and other advertising platforms in event marketing.

Course Modules

This Event and Conference Management Certification covers the following topics for understanding the essentials of the Agile Workplace:

Module 1 – Corporate Event Types

• Exhibitions and trade shows
• Events of gratitude and incentive travel
• Product introductions
• Dinners for business and other team-building activities

Module 2 – Conference Types

• Symposium
• Seminar
• Colloquium
• Workshop
• Roundtable

Module 3 – Diverse Corporate Event Target Audiences

• Employees
• Board members/stakeholders
• Clients
• Potential clients

Module 4 – The objective of corporate events

• Motivation and Rewards in Education
• Cooperation
• Joy (celebrating important anniversaries)
• Controlling organizational transformation

Module 5 – Corporate Event Management Aspects

• Meetings of management
• Office assistance
• Sales and marketing
• Interaction
• Instruction and instruction

Module 6 – Elements of a Checklist for Corporate Planning

• Location strategy
• Matching event activities with client goals
• Choosing trustworthy management resources
• Establishing ties

Module 7 – The Value of Events for Corporate Hospitality

• Making a favorable initial impression
• Creating Connections
• Building a devoted following
• Cultivating a competitive advantage
• Generating chances
• Calculating the possible return on investment

Module 8 – Principal Difficulties in Event Management

• Handling several events at once
• Allocation of Resources
• Allocation and use of funds in the budget
• Content management

Post-course Assessment

Participants need to complete an assessment post-course completion so our mentors will get to know their understanding of the course. A mentor will also have interrogative conversations with participants and provide valuable feedback.

• Give your own definition of conference and event management.
• After completing the course, how has your understanding of conference and event management changed?
• Apply the essential elements of event preparation to a fictitious situation.
• Talk about how taking these factors into account makes an event more successful.
• Analyze the significance of budgeting for managing events.
• Examine the aspects and variables that come into play while choosing a location for an event.
• Think back to a case study when the choice of venue had a big impact on the event’s outcome.

Lessons Learned

Strategic Planning is Essential: Effective event and conference management is based on strategic planning. Participants discovered that accomplishing event goals and guaranteeing a flawless execution depend on having a well-thought-out strategy that includes all necessary elements.

Financial Acuity is Essential: In event management, financial acuity is essential. In order to produce successful events within budgetary limits, participants acquired insight into the significance of budgeting, cost-effective decision-making, and resource allocation.

Impact of Venue Selection on Success: Choosing the right venue has a significant impact on an event’s success. The importance of matching site selections with event goals, audience demands, and practical issues was acknowledged by the participants.

Engagement is Driven by Effective Marketing: Increasing attendance and engagement at an event requires effective marketing. Participants studied how to customize promotional efforts to target groups and investigated a variety of marketing tactics, including social media.

Multifaceted Stakeholder involvement: Stakeholder involvement encompasses more than just the direct players. In order to improve the overall success of the event, participants learned the importance of including a variety of stakeholders, such as sponsors, partners, and local communities.

One of the Cornerstones of Event Management is Operations Proficiency: The other is Logistics Mastery. In order to achieve a seamless event flow, participants learnt the value of meticulous planning, backup plans, and handling logistical issues.