Master The Fundamentals Of Analytics: Driven Marketing

Course overview

Even after we have produced what we believe to be the best product or service, we continue to compete for the interest of our prospects. This forces us to present our goods and services to customers in a way that not only makes an impression on them but also sets us apart from the competitors.

This means that we have to concentrate on the principles of marketing efforts. Any organization’s center is marketing, and its customers are its lifeblood. Without customers, there won’t be any demand, which means there won’t be any sales either. For this reason, it’s critical to comprehend market fundamentals as well as the creation and maintenance of a competitive edge.

All departments within an organization must put forth effort and contribute to this. A lot of the time, divisions and frequent disputes result from departments other than marketing or sales failing to recognize the importance of sharing the marketing function’s vision.

Do the other support departments and your marketing department frequently clash?

Do you see a lack of understanding for the marketing function in the support departments?

The participants in this training course, created by Training Bee, will gain an appreciation for each essential aspect of marketing. Additionally, it will assist them in comprehending the choices made at the organizational level. It also covers each department’s contribution to the accomplishment of the company’s objectives.

Introduction

Greetings and welcome to the Fundamentals of Marketing Course. This will be an eye-opening experience that will equip you with the fundamental ideas, tactics, and abilities required to successfully negotiate the ever-changing marketing landscape. Whether you’re fresh to the industry or looking for a thorough refresher, this course will provide you a strong foundation in the principles of marketing.

The key to accelerating business success is marketing. The purpose of this well-designed course is to familiarize you with the core ideas that support successful marketing tactics. With a focus on customer behavior, brand messaging, and digital platforms, this course will provide you the skills and understanding you need to succeed in the dynamic and ever-changing world of marketing.

We are The Training Bee, a global training and education firm providing services in many countries. We are specialized in capacity building and talent development solutions for individuals and organizations, with our highly customized programs and training sessions.

To sum up, the Fundamentals of Marketing Course provides a comprehensive understanding of the fundamental concepts of marketing by highlighting customer-centricity, strategic planning, brand management, insights into consumer behavior, the importance of digital marketing, effective communication, market research, integrated communications, adaptability, and the measurement of marketing ROI. Upon completion of the course, participants will possess a comprehensive arsenal to effectively traverse the complexities of the marketing landscape.

Lectures, case studies, interactive debates, and hands-on activities are all included in this all-encompassing educational program. You will be able to put what you’ve learned into practice in real-world situations, which will guarantee that you fully comprehend each core idea.

Learning Objectives

Upon completing Fundamentals of Marketing Course, participants will be able to:

• Recognize the differences between modern and old marketing.
• Consider marketing to be a comprehensive, well-coordinated endeavor including all organizational departments and functions.
• Gain a comprehensive grasp of the abilities needed to obtain a competitive advantage in the ever-changing world of today.
• Respect the surroundings, whether they are internal or external to the company, as this will improve the quality of the goods or services.
• To make marketing judgments, consider facts, information, and proof.
• Improved departmental conflict management

Our Unique Training Methodology

This interactive course comprises the following training methods:

• Journaling – This consists of setting a timer and letting your thoughts flow, unedited and unscripted recording events, ideas, and thoughts over a while, related to the topic.
• Social learning – Information and expertise exchanged amongst peers via computer-based technologies and interactive conversations including Blogging, instant messaging, and forums for debate in groups.
• Project-based learning
• Mind mapping and brainstorming – A session will be carried out between participants to uncover unique ideas, thoughts, and opinions having a quality discussion.
• Interactive sessions – The course will use informative lectures to introduce key concepts and theories related to the topic.
• Presentations – Participants will be presented with multimedia tools such as videos and graphics to enhance learning. These will be delivered engagingly and interactively.

Training Medium

This Fundamentals of Marketing Course training is designed in a way that it can be delivered face-to-face and virtually.

Course Duration

This training is versatile in its delivery. The training can be delivered as a full-fledged 40-hour training program or a 15- hours crash course covering 5 hours of content each day over 3 days

Pre-course Assessment

Before you enroll in this course all we wanted to know is your exact mindset and your way of thinking.
For that, we have designed this questionnaire attached below.

• Describe what marketing means to you in your own words.
• Provide a brief explanation and list of the marketing mix’s four components (4Ps).
• What is the significance of target audience understanding for marketing strategy?
• Describe the idea of product positioning and the importance of it in marketing.
• Why is it crucial for businesses to establish and preserve brand awareness?
• List and briefly explain the three elements that affect the decisions of consumers while making purchases.
• What are the advantages for businesses of segmenting their target market?
• Why is digital marketing so important for firms in the modern digital era? Give your point of view.
• Social Media in Marketing: What are some ways that companies can use social media to their advantage?
• Talk about how market research helps create successful marketing plans.

Course Modules

This Fundamentals of Marketing Course covers the following topics for understanding the essentials of the Agile Workplace:

Module 1 – INTRODUCTION

• Marketing: An Art and Science
• Clarifying the Process of Marketing
• Relationships with Customers
• Needs, desires, and demands of customers
• Goods, services, and encounters

Module 2 – BUSINESS PLANNING

• Recognize marketing strategies.
• Describe the Marketing Mix
• What is analysis of marketing?

Module 3 – Markets and Customers

• Environment of Marketing
• Small-scale surroundings
• The macroenvironment

Module 4 – MARKETING DESCRIPTION

• Intelligence in Marketing
• What benefits can research provide?

Module 5 – Consumer Purchaser Conduct

• Cultural, societal, individual, and psychological aspects
• Buying behavior that is complex, dissonance-reducing, habitual, and variety-seeking.
• Process of buyer decision-making
• Adoption rate and procedure for new products

Module 6 – BUYER BUSINESS BEHAVIOR

• Key types, participants, and factors in business markets
• Process of purchasing business products online
• Government and institutional markets

Module 7 – STRATEGY & MIX FOR CUSTOM-DRIVEN MARKETING

• Positioning, Targeting, and Segmentation
• Dividing up markets
• Intended market
• positioning charts and tactics

Module 8 – DEVELOPMENT OF NEW PRODUCTS

• generating and screening ideas
• Development and testing of concepts
• Test-driven advertising and analysis
• Commercialization
• Techniques for a product’s life cycle

Module 9 – Online advertising

• Digital marketing: What is it? Its applicability
• Using Digitalization to Connect
• Recognize the terminology

Post-course Assessment

Participants need to complete an assessment post-course completion so our mentors will get to know their understanding of the course. A mentor will also have interrogative conversations with participants and provide valuable feedback.

• What changes have you noticed in your understanding of marketing since finishing the course?
• Talk about a real-world instance when a brand’s success was aided by strategic product placement.
• How might you improve the brand image of a product that is having trouble using the brand management techniques you studied in this course?
• In what way would you apply your understanding of consumer behavior to inform your decision-making while creating a marketing strategy?
• Talk about a productive digital marketing campaign that you learned about in class. Why did it work so well?
• In what ways may companies modify their social media tactics to conform to evolving customer patterns and behaviors?

Lessons Learned

Priority One is Customer-Centric Focus: A thorough grasp of the demands, tastes, and behaviors of customers is the first step towards successful marketing.

The marketing mix, which consists of product, price, place, and promotion, is strategically important because it provides a foundation for creating winning marketing campaigns.

Building and preserving brand equity is a continuous process that is known as “brand management.” It is not a one-time event.

Marketing Strategies Are Shaped by Consumer Behavior: Marketing strategies that live up to customer expectations must be based on a thorough understanding of consumer behavior.

Success and Digital Marketing Are Inextricably Linked: A strong online presence and targeted digital marketing are crucial for business success in the digital era.

The Foundation of Effective Communication: Effective communication is essential for persuading target audiences and delivering brand messages.